®SEO recommendations
Review prioritized keyword opportunities and start optimization or new-content workflows.
What this page is for
The Recommendations page collects optimization opportunities and new-content ideas from the available SEO data.
It is a review queue, not an automatic to-do list. Validate the underlying keyword, page, and business relevance before starting work.
Find the right recommendation
- Open Grow > SEO > Recommendations.
- Search by keyword or topic cluster.
- Choose:
- All for the complete queue
- Optimize for opportunities tied to existing visibility
- Content Ideas for possible new pages
- Use pagination to review additional results.
Read a row
| Field | Meaning |
|---|---|
| Keyword | The query and the reason it was surfaced |
| Priority | A relative ordering signal for review |
| Type | Optimize for existing coverage or New for a content idea |
| Vol | Estimated monthly search demand |
| KD | Relative keyword difficulty |
| Pos | Current average position when available |
| Cluster | The related topic group |
| Action | Optimize or Write |
Click the cluster name to move to the related Topical Map context.
Priority is a comparison signal. It does not account for every legal, editorial, strategic, or capacity consideration.
Start an optimization
- Filter to Optimize.
- Review the reason and current position.
- Open the related cluster or existing ranking page.
- Confirm that improving the existing page is better than creating a duplicate.
- Click Optimize.
- Wait for the success confirmation.
- Track the work in Content Schedule and Content Audit.
Start a new article
- Filter to Content Ideas.
- Review the keyword, volume, difficulty, position, and cluster.
- Check the Topical Map and live site for overlapping pages.
- Confirm the topic is useful to prospective clients and aligned with the firm's services.
- Click Write.
- Wait for the success confirmation.
- Track the new article in Content Schedule.
Decide not to act
A recommendation can be skipped when:
- the query is irrelevant to the firm's real services
- an existing page already covers the intent
- the topic would create thin or duplicative content
- the firm cannot make the necessary claims accurately
- the expected business value does not justify the work
- the available data is too limited or volatile
Leaving a recommendation in the queue does not change the website.
If recommendations are empty
- Run keyword research in the Topical Map.
- Connect Search Console for current position and coverage context.
- Clear search text and segment filters.
- Allow recent research and search data to finish processing.