®Google Ads
Connect Google Ads accounts so Superpractice can report ad performance, spend, and retained matter ROI.
Quick links
Settings > Integrations > Google Ads
Open the Google Ads integration card in Superpractice.
Grow > Google Ads
Review connected account data and campaign reporting.
Google Ads
Find the account customer ID and compare spend totals.
Find your customer ID
Google's help article for locating the customer ID.
What the Google Ads integration does
Google Ads connects spend and campaign performance to Superpractice reporting. You can connect multiple accounts, including Local Services Ads accounts.
Spend reporting
Imports ad cost for campaign performance and ROI reporting.
Multiple accounts
Add more than one customer ID when needed.
Campaign management
Unlocks AI campaign tools inside Superpractice.
Attribution context
Pairs ad spend with contacts and retained matters.
Setup
- Open Settings > Integrations > Google Ads.
- Click
Connect. - Enter a label, such as
Main Search AccountorLocal Services Ads. - Enter the 10-digit Google Ads customer ID from Google Ads. Both
1234567890and123-456-7890are acceptable. - Click
Connect. - Repeat for additional accounts.
Customer ID format
| Field | Required | Notes |
|---|---|---|
| Customer ID | Yes | Use the Google Ads customer ID for the account you want to report on. |
| Label | No | Use a human-friendly label so users know what account they are viewing. |
Send conversions back to Google
Open Settings > Google Ads and find Conversions. Turn on Send conversions to Google Ads to report conversions from contacts who came from Google Ads, so Google can bid toward them. The page saves as you change it. People without Google Ads admin rights see it read only.
Choose a Google conversion action for each kind of conversion, or choose not to send it:
| Row | What is sent |
|---|---|
| Form fills | Sent with the ad click, so Google credits the right campaign. |
| Booked meetings | Counted as soon as a meeting is booked. |
| Calls | Calls with no click ID, matched by phone or email. |
Use Test on a row to check it. Send past conversions sends earlier conversions once, using the filters below, and Google dates each one to its original click.
Filter booked meetings
Once Booked meetings has a conversion action, open Filters under it to choose which meetings are sent:
- Event types: All event types, Only selected, or All except selected.
- Campaigns: All campaigns, Only selected, or All except selected. The campaign checked is the one behind the ad click Google credits. With a campaign filter on, contacts with no campaign are skipped.
Both start at All, so nothing changes until you pick. The filters also apply to CRM rules triggered by a meeting, such as Showed or No show. Form fills and calls are never filtered.
Test the connection
- Confirm the connected account appears in the Google Ads integration list.
- Open Google Ads in Grow.
- Confirm campaign data loads for the connected account.
- Compare spend totals against Google Ads for the same date range.
Clio assistant
Let your team's Claude or ChatGPT read and work in your firm's Clio, with every change recorded under the person who asked.
Meta Ads
Connect Facebook and Instagram ads, sync lead form submissions, and send booked meetings, leads, and page events back to your Meta pixel with the Conversions API.