®Meta Ads dashboard
Review Facebook and Instagram ad delivery, spend, leads, and practice-area performance in Superpractice.
Before you use this dashboard
The Meta Ads dashboard connects Facebook and Instagram delivery data to Superpractice outcomes.
Before relying on the report:
- Connect the correct Meta ad account under Settings > Integrations.
- Complete Page and lead-form setup if you use Meta lead ads.
- Map campaigns to practice areas under Settings > Meta Ads.
- Keep contact attribution and retained matters accurate.
See Meta Ads setup for account, lead form, campaign mapping, and Conversions API instructions.
Read the dashboard
- Open Grow > Meta Ads > Dashboard.
- Select the date range.
- Read the sections from top to bottom:
| Section | What it shows |
|---|---|
| Ad delivery funnel | How impressions progress to clicks and platform outcomes |
| Spend by practice area | Where mapped advertising spend is allocated |
| Practice area performance | Cost and results by the legal categories you configured |
| Leads & cost | Lead volume and acquisition cost over the selected period |
| Campaign performance | Campaign-level delivery, spend, and results |
The platform's lead or conversion count may not equal the number of Superpractice contacts, meetings, or retained clients. They measure different points in the journey.
Investigate a change
When a metric rises or falls:
- Confirm the date range and compare it with the equivalent prior period.
- Identify whether the change came from delivery, click-through rate, conversion rate, or cost.
- Open the campaign-level table to find the campaigns driving the change.
- Check campaign mapping if spend is uncategorized or appears under the wrong practice area.
- Review the resulting contacts and matters before judging lead quality.
- Compare the same range in Meta Ads Manager.
Use the Campaigns tab
The Campaigns tab currently shows a coming-soon state. Use the dashboard for Superpractice reporting and Meta Ads Manager for campaign changes until that tab is available.
A practical review routine
Daily
- Confirm campaigns are delivering.
- Check for unexpected spend or lead-volume changes.
- Review newly synced leads in Contacts.
Weekly
- Compare campaigns and practice areas.
- Review cost per lead alongside meeting and retained-matter outcomes.
- Investigate unmatched, duplicate, or low-quality leads.
- Confirm lead forms and campaign mappings are still correct.
Monthly
- Compare Superpractice spend with Meta for the same period.
- Review retained revenue and return.
- Separate creative or delivery problems from intake follow-up problems.
- Update budgets in Meta only after reviewing enough data.
If the numbers look wrong
- Confirm the selected ad account, Page, forms, and date range.
- Allow for normal sync and platform-reporting delays.
- Check whether contact creation from unmatched Meta leads is enabled.
- Review campaign mappings.
- Confirm retained matters have accurate close dates and values.
- Check whether the same person submitted more than one form.